WARNING:

What you are about to read will dramatically change your thoughts on selling your home

Dear Homeowner,

Let me be frank. I know you have received marketing pieces from dozens of Realtors now that your listing agreement has expired. But if your last experience was anything like that of these folks, you may want think long and hard about who you are going to hire next to sell your home.

The previous realtor that I had did nothing to show my home.  He never brought one person in 6 months to my home, he never called me with updates unless I called him first and then it was an email I would get.  I was not pleased with him at all but he said all I wanted to hear until he got the contact.  I was stuck with it for the 6 months and went through the spring without any looks or offers. 

Nancy A., Newmarket

My house was listed for a 3-month period with another realtor in town. I didn’t really have many showings and never received an offer. I repeatedly asked the realtor if I should lower my price, which I was willing to do. He advised me to keep the price the same. There was a stretch at the end when I did not have a showing for 7 to 8 weeks. By then, my realtor was only calling me once a month to tell me no one was responding to newspaper ads. About 2 weeks before my listing was up, my realtor called and asked me to renew my listing. He told me he was getting a loan on his house and would have more money for advertising.

Susan S., Aurora

My last Realtor, I could never get them to communicate with me.  I never knew what people where doing or saying when they would come for a showing, because I could not get feedback. Then when they had a buyer, I almost felt like they worked more for the buyer than me. I felt like our Realtor did not get their information right.  They were out for a sale and did not care how much we as sellers were out.

Pam & James B., Bradford

 I am going to tell you, there is a better way. The fact is, your home may not have sold for SEVERAL reasons other than price. In fact, it may have been one of the most desirable homes on the market.  Not only will I address these issues in this letter, I will also explain how to choose the best agent to sell your home. You will easily become more educated about choosing a Realtor.

Additionally, I will shamelessly and ethically bribe you to list your home with me so that I can get you to the closing table. Yes, you read that correctly, not only will I show you how to select the best agent for the job; I will BRIBE you to list with me. How will I do that???

Read on to find out…

The fact is, the York Region Area MLS last month alone, over 300 properties actually sold and closed. That doesn’t even include all of the new construction homes that are sold through the new build companies every day! The market is dry right now? I don’t think so! Bad time of year to sell? Not hardly. New construction is hurting your sale? It didn’t hurt 300 other homeowners last month! Let’s stop all of the unacceptable excuses. The fact is, whatever the reason everyone has for not selling, the home isn’t sold. Does an invalid excuse fix your situation? Absolutely not!

 Let’s be frank here. You need an agent with THE most aggressive marketing plan in town. With the features your property has, you need an attentive agent that can convey these benefits to the public. Do you believe success leaves clues? I do. And the first thing you should look at is an agent’s production. Jump on their website. If they have less than 5 listings that probably mean not many other homeowners think they are that great either. Their volume won’t allow them to “cross sell” to your home. What does that mean? An agent with 25 to 50 listings can receive dozens of calls every week from qualified buyers wanting to buy homes. They may be calling from a “For Sale” sign, the Internet, a magazine, or a full-page advertisement in the newspaper. However they’ve called, the home they are calling on may not match their exact needs. Your agent can cross sell them over to your home. The only way this works is for the agent to have lots of listings and outspend all other Realtors in the marketing of each and every home. Once again, the buyers can’t buy the home if they don’t know it is for sale!

You also need a Realtor that has superior communication. The days of you not getting feedback from showings (or even knowing if the people showed up) are over as of right now. Your agent MUST offer a secure private website where only you can log on 24 hours a day to see ALL of the feedback from EVERY showing you have on your home. If your potential agent doesn’t offer this, ask them why not.

 In addition to these items and possibly most importantly, they must have a team working for them. Industry insiders have found that the job called Real Estate Agent is actually 5 jobs in one. You have the (1) lead generation, (2) advertising and marketing, (3) client care specialist, (4) accounting department, and (5) closing coordinator. Your new Realtor MUST operate as a true professional and MUST have a professionally trained team with all tasks and communication duties delegated to a professional who’s job depends on servicing you the correct way. And finally, they MUST have a HUGE buyer data base to market your property to SPECIFIC targeted buyers based on 9 discriminating factors so that the targeted customer qualifies based on credit score, household income, length of current residence as well as several other factors to increase your odds of finding that buyer willing to give you your full asking price.

So as promised…Here is my pitch.

My team of professionals offers ALL of the services listed above. As a matter of fact, I own and manage one of the most successful real estate teams in the greater York Region area. My specialty is in selling homes that other agents were not able to sell. I won’t sit here and bore you with all the nonsense about how I am the #1 agent in town, make the most money or worse yet, give you some corny line, catchy phrase, or act like a crazy lunatic to try to grab your attention. The fact is, I am the most successful at getting homes like yours, with your situation, SOLD. That’s all that matters.

My advertising plan puts your home in front of more buyers than you ever thought possible. Of course I would like to meet with you to discuss all of the wonderful details but do I deserve 30 minutes of your time just based on what I have said so far? NOPE. But as I stated, I have a few guarantees and bribes that will coax you along so that you give me a half hour to show you all of my benefits.

Bribe #1

My Guaranteed Sale Price Program

I will sell your home at 97% of asking price or I will pay you the difference!

That’s right! I won’t promise you an unrealistic price and then talk you into taking a lowball offer. I guarantee to sell your home at 97% of our asking price or I’ll pay you the difference! You will receive all of the details on this amazing program during our quick meeting.

Bribe #2

Your Home Sold in 30 Days or I’ll Pay You $1,000

If I can’t get your home sold within 30 days, I’ll pay you a penalty fee!

The last thing you want to do is have your home on the market for other 4, 6, or 12 months. I guarantee you that I will get your home in contract within 30 days of our original listing or I will give you $1,000 off of your commission. Not only do I tell you I will get your home sold fast, I hold myself accountable by penalizing myself if I don’t follow through!

Bribe #3

Free Test Drive of My Services

If you are not happy with my service or marketing, you can fire me!

I’m sure you feel like I do about promises. Don’t tell me you are the best, show me. I will allow you to take my services for a free test drive! I feel confident that after meeting with me, you will see that I have the best realty program in York Region. Go ahead and list your home with me. If ANY of my promises don’t hold true, if you feel the advertising won’t work, or if you don’t think we are communicating better than anyone you’ve ever worked with in your entire life, FIRE ME! You will get the first 15 days with no obligation and if on the 15th day, you don’t think my sales team is your best option call me and tell me to take a hike! You are obligated to nothing if you exercise your right at any time during your 15-day trial period.

So there you have it. A rather lengthy note explaining just the tip of the iceberg on the services my team provides. Do you see the difference? Remember I will allow you to take a free test drive with no obligation.

Call Me Today Frank Polsinello Direct At (905) 830-9111